How to Generate Leads with Live Chat App: A Guide
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I guarantee you have seen these sentences somewhere probably on a pop-up window at the corner of some websites. That is nothing but live chat support software.
You might think about customer support when you heard the word live chat.
However, it also can play a powerful role in generating leads. Many businesses have already been leveraging its benefits for their sales and marketing.
And numerous businesses provide the same service or offer the same products. So, it is hard to achieve quality leads in this stiff-necked competitive business world though you get high traffic for your website. On the other hand, customers want quick responses and immediate service.
So, serving customers without losing the personal touch and gaining good returns needs to have a smart strategy i.e. integrating live chat software for your business websites.
Let’s find out how this super live chat or live chat app can help in generating leads.
Before going to the main topic, let’s glance at some statistics on lead generation through live chat software.
According to Forrester,
- more than a 40% boost in overall website conversion rates can be achieved using live chat.
- 44% of online consumers said that their queries have been resolved by live agents in the middle of online purchases.
- There is a 48% increase in revenue per chat hour.
- More than 38% of online customers make their purchase decision due to live chat online sessions.
How to generate leads with live chat software?
Make the best impression before your customers leave your site. If you have any budget constraints, avail of free live chat for the website. Many software providers are offering free live chat apps for many businesses. You might be charged only for premium features.
Here is the list of things to do with live chat online that guarantee quality leads.
1. Do what your customers love!
Many customers prefer a brand that gives instant response to their queries. Real-time interaction via live chat makes it possible. Have an online chat for the website and greet your website visitors with attractive welcome messages. It makes them happy and starts a conversation with your live chat agent.
As this live chat offers real-time conversations between businesses and their customers, it is the best way to provide all the support they need instantly in real-time. Also, live chat reduces the visitor wait times or response time which is an added benefit.
2. Be with them throughout their buying journey!
Answer all your website visitors’ queries and help them in choosing what they require. Before they reach the sales representative, make sure all their queries got answered and make them feel confident about the service/product they are about to avail of/get.
Also, help them by providing a seamless transaction and assist them if they have queries while purchasing your products. Thus, you can make sure their shopping experience is seamless and hassle-free.
3. Keep the communication going!
Engage your customers by providing relevant information. This is the best way to nurture them and improve their retention rate. The more you provide the relevant and required content, FAQs for your visitors, marketing updates, etc. the more customers you will gain. Thus, it improves conversion rates and customer satisfaction.
4. Realize the full potential of live chat with third-party integrations.
Without third-party integrations such as CRM (Customer Relationship Management), having a live chat is vain. With the help of live chat, you can pull the visitors’ data into your CRM and implement lead nurturing strategies such as email campaigns, retargeting, personalized messages to prospects, etc.
As a result, you can move the visitors into your sales funnel process, turn them into qualified leads, then transform them into potential customers, and finally make conversions.
Wait not to get a live chat download that has various third-party integrations such as Hubspot (For CRM) and Mailtrim (email campaigns).
5. Having a live chat app that has a chatbot will be an add-on!
Adding a chatbot to this live chat software or AI-powered live chat software will be an add-on for your business as it automates repetitive tasks and works 24/7. Also, chatbots greet and provide information about your services or products to visitors, and assist your customers without human intervention. With live chat, human chat agents can handle 4 to 5 chats at a time whereas chatbots can handle unlimited chats.
6. Gather feedback after every chat!
Ask your customers for their valuable feedback before they leave your site or after finishing a purchase. It will help you improvise your business. In addition, it helps others who didn’t know your services/products visit your website as testimonies can impact people a lot.
7. Make the best use of the robust analytic capabilities of live chat!
Last but not least, the availability of analytics helps track visitors’ information, their activity on your site, and knowing their preferences. The insights from the live chat online will enhance your customer experience.
Moreover, a live chat application can build trust that improves the chances of getting more leads. You can reduce cart abandonment rates and improve conversion rates. Much live chat software such as Click2magic has productive features like canned responses that save time. Thus, you can save time, money, and effort with this live chat online, the lead generator.
All these are the crucial steps to follow to get qualified leads for your business. Wait not to gain an advantage over your competitors with this virtual assistant.
Live chat apps can make a lasting impression. Ensure your live chat agent is available round-the-clock and provides a great customer experience through online chat for the website.
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Your testimonies if you are already using any of the live chat software
If we are missing anything out
If you have any great ideas that can be implemented through a live chat app to improve leads/sales/revenue.